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A client sent me an email to thank me for the flower bouquets I delivered as his Customer Appreciation gifts. From the two bouquets delivered, my client received one firm lead. That’s an excellent return from any marketing. (The average commission he receives per sale is in the thousands of dollars.)

He wrote that he wanted to order additional bouquets for more customers. He praised the response he got from his customers. He was thrilled with the response. This sounded like a good deal for me.

Then he asked for a discount on the bouquets.  sammy j balloon creations

He wanted a price break on the most successful marketing campaign he ever had! He obviously didn’t understand the power of this type of presentation. While his competitors were giving away pens and koozies, he delivered a unique gift the entire office could enjoy. He was remembered as the guy with the balloon flowers.

The cost of the “test campaign” to get one lead was .01% of the average commission per customer. Instead of asking for a deal, my client should double-down on this effort and order bigger bouquets.

Marketing is an investment on future business. It’s not sales. It’s planting a seed or nurturing the lead process. There are numerous books, websites and seminars on the difference between sales and marketing. And both take a certain financial investment.

When I was a kid, my granddad taught me how to fish. He showed me how to cast the line, bait the hook and reel in my catch. He would bring different types of bait to try; worms, stink bait, lures. Different bait for different fish. Sometimes worms would work, sometimes it was the stink bait. (I hated the stink bait!) Regardless, he would keep trying baits until one worked.

Try different marketing ideas for different customers. When you find one that works, use it! And reap the benefits of hot leads turning into happy customers.
Thad James
SAMMY J Balloon Creations
www.sammyjballoons.com
“Turning fun and creativity into unique customer experiences”

Individuals, businesses and associations hire SAMMY J Balloon Creations because they want a unique, fun and creative experience for their celebrations. They do this to produce a memorable atmosphere for their guests and to enhance their occasions. Whether entertaining an audience with a show or filling a function hall with decorations, we work with event planners to customize packages to fit any occasion.